The Growth of OTT and Ad-Supported Viewing

OTT platforms are gaining users at a fast pace these days.

An environment has been created where content can be enjoyed regardless of location.

With subscription costs climbing and additional payments required,

interest in free streaming services is naturally growing.

Let’s examine the background of OTT and the rise of free services.

How did OTT services begin?

OTT platforms evolved by replacing cable TV with online streaming.

As content became available through portable devices,

more people started using these services.

As outdoor activities decreased during COVID,

OTT usage increased dramatically.

Pros and cons of OTT usage

The biggest advantage of OTT is the freedom to choose what you want to watch.

Multiple OTT platforms release new shows and movies regularly.

There are also some limitations.

Rising subscription prices and extra payments for certain content can be disappointing.

Recently, complaints about rising fees have become more common.

What are free streaming services?

Ad-supported streaming offers free access to users.

Viewers enjoy various genres without paying.

Recently, the FAST (Free Ad-Supported Streaming TV) model has gained attention.

It balances cost savings and profitability.

Why OTT Streaming is FAST becoming popular?

FAST represents a growing streaming movement.

As more people look for free entertainment after the pandemic, ad-based platforms gained focus.

New services like KT’s “Gi Live” are becoming attractive options.

A wide content range boosts usage.

Final thoughts

Users seek alternatives as OTT pricing increases.

Comparing services and choosing what fits your lifestyle can be enjoyable.

We can expect streaming services to become even more diverse and accessible.